Sunday, April 9, 2017

Script For My CCR

Hello everyone, my name is Samantha Klopman and I am thrilled with the final result of my project. I chose to work on this project alone because once i have a vision on something i am passionate about, it is hard for me to compromise. Also, working alone allowed me to work at my own pace and not rely on the other person. I created a magazine and strategically chose to name it “ Blissful Bites”. When creating my magazine I had to come up with something I love to talk about, and the only thing i can talk about forever is FOOD, yes I know that sounds a bit immature, but I’m a foodie what can I say. Food magazines are common and i didn’t want to fall in the cliche of them, i needed to stand out. So I began to think about things that are usually not featured and how i can relate to the topic. Then one day I had an epiphany of what i want. my mother is the most hardworking woman in know, she takes care of me and my twin brother, is a 5 star wife, is a successful business woman, and also works to improve the community. My project wants to assist that chaotic working mom, who never has any time on her hands. ( show image on google images) she is trying to take care of the kids, make phone calls, attend to her husband, and cook. So i began to think: whats the most stressful part of a mothers day? I did some research and found that the morning is the most hectic. Therefore, i created the breakfast issue for my magazine,Blissful Bites. To give the working mom an easy way to get her body going. My goal was to feature all things you can eat on the go. Bite sized foods that will keep her satisfied until lunch time. This way, she does not have to worry about making time to sit down at her table, she can eat these delicious foods in the car, with no rush. When you look up on the internet “ delicious breakfast foods” the only meals that come up, are meals that require a fork and knife, and not assessable to the working moms busy schedule. I want to prove that on-the-go-foods are delicious and can save mothers so much time in the morning: which will lead to more time with assisting her family. ( show Pinterest) I used Pinterest so much through out this project, i found many different recipes here that accommodate the working mother. ( show recipes) My product engages with my target audience by using words such as Super fast, controlled kitchen, Simple and  savory, and extra crispy in my cover lines which are BOLDED on my front cover. Moreover, as a whole, i chose to take a slightly more simplistic approach with the design of my magazine due to what would be enticing to the working mother. 1. they Don’t want to be digging through graphics and heavy amounts of text just to find a page number. ( show table of contents ). As you can see, i divided my table of contents in 3 clean cut columns, with titles at the top of each. This way everything is perfectly set up, and easy to pick out what you may want. ( show two page spread) i chose to go graphic heavy on one page and text heavy on the other, i feel that when graphics and text mix, it causes confusion to the reader, and i wanted to avoid that. Especially because my target typically does not have much time on her hands, i wanted to make her everything fast to understand. My magazine will be distributed both print and online. i want it to be sold at grocery stores, and big box stores such as target and wall mart, because many moms tend to shop there. It would be sold online because in todays society technology is extremely popular. I would also create a Blissful Bites app that would be available for download on I tunes and google Play. This project definitely caused me to grow as far my production skills. I became more efficient with my time, i created schedules and had deadlines i had to meet in order to get this project done on time. My skills with technology also grew. I had t become familiar with my tools available to me on my MacBook. I used the software provided to me on my computer. I found that online sources limited me to many things and did not allow me to fulfill my vision. For example, Joomag is a magazine creating website that was recommended by many. Personally, i hated it because you had to chose a pre made template. Because i had drawn my sketches for my HOMEMADE design, compromising to something was not an opinion for me. ( SHOW HOW I EIDTED PHOTS) 

i used the internet for research, i created my magazine on pages, it allowed me to have full control, my ideas truly came to life. 


Thats it everyone, thank you so much for watching my CCR and i hope you enjoyed the final product of Blissful Bites as much as I did.

Friday, April 7, 2017

The long awaited front cover

As soon as I got home from school I had one mission in mind, TO TAKE THE PHOTO FOR MY FRONT COVER. I had three pieces of criteria that I needed to meet:
  • Bright colors
  • 3D
  • Easily capture the theme of breakfast 
My family is OBSESSED with breakfast food so I opened my fridge and had a variety of items to chose from. The eggs, peppers, and tomatoes were screaming my name, and thats when my creative juices started flowing. I cracked the egg in the pepper, cooked it, and arranged perfectly sliced tomatoes around the perimeter. 



















My house has become a photo studio, and I LOVE IT. I took many different photos from a from two different angles. Here they are: 


I decided to go with the first one because it is more visually pleasing and will look better on a page that is vertical. I once again edited it with the tools available to me on my Mac. I cropped everything, I drew a line around the boarder of the tomatoes and peppers so I didn't have an excess white space. 

HOW PRETTY? It met all my criteria and I am currently crying tears of joy ( I promise that is not an exaggeration.) Below is an image of my FINISHED front cover. 

In pages there is a setting where you can have the image form a reflection, so as you can see I took full advantage of that. I AM FINALLY DONE with the creative part. Now it is time to put this same level of energy and effort into my CCR. 

Thursday, April 6, 2017

Two Page Spread Completed

After much hard work and dedication, I finally completed something that I am so proud of.


My two page spread turned out exactly like my sketch, my vision truly came to life. I explained all the elements in my previous post, so check that out so you can understand my thought process and the meaning behind every single detail.

I have decided to make the background color of the second page a pale yellow, to match the undertone of the wood. You will see that in my final project because right now I keep adjusting to get the perfect color.

Wednesday, April 5, 2017

PINTEREST HAS ME GOING INSANE

So I was recently on Pinterest  and got inspired for the 10000th time. I completely changed my plan for my two page spread.
I found this this was a realistic layout for something I can create. This more modern and straight to the point in comparison to my original sketch, which is perfect for my target audience. I thought this layout was intriguing, one page was all graphics and the next page was text. Here is my new sketch for my two page spread.

Now allow me to explain EVERYTHING!

FIRST PAGE

1. On the first page, each ingredient will individually be placed just like the mushrooms in the image I found on Pinterest. I love how the ingredients are separate, in my opinion it gives depth and added detail to the page itself. The little 'I' on the circles in my sketch represent the ingredients.

2. The bigger circles will be the ingredients MIXED in gradual stages. 
  • Mixture of all liquids 
  • Mixture plus bread 
This will help make the directions on the next page come to life.

3. Then the largest image on the page will be the muffins still in the tin after they had been baked. 

4. The background of the page will be wood to resemble a cutting board.

5. The title will be in the color black and in the font Bradley Hand which is available to me on pages.

SECOND PAGE

1. I want to add a story to my two page spread because after all this is a magazine. So I interviewed my moms friend, and asked her questions about on the go foods and how the recipe has benefited her. 

2. The background of my page will be white because I do not want it to distract from the large quantity of text. This will also appeal to my target audience, the more simple the better.

3. Under the story,  I'm putting directions to the recipe so the reader is able to make it just by owning the magazine.

4. A list of ingredients, which will be complimented by the images on the previous page. 

5. I will also add a tip which I think is a cute added feature to the page. 

6. The font will all be in NoteWorthy

7. Titles will be in brown to work well with the mixture of brown shades on my graphic heavy page 

8. Actual text/content will be in black

Source Cited:
"Pinterest." Pinterest. N.p., n.d. Web. 07 Apr. 2017.

Tuesday, April 4, 2017

Technical Difficulties

This has honestly been the most stressful week of my life. I encountered major technical difficulties surrounding the files in which my project was saved. Long story short, I had to re-do my front cover and table of contents. I used the exact same design, but replicated it onto a new document. I am such a perfectionist, so you can just imagine how long I was playing with all the text boxes until I was satisfied with the results. My front cover came out identical to the first time I made it, but the table of contents I struggled with. 

As you can see above, the lines are not perfectly lined up, which honestly really annoys me. When it comes to these types of things I have such OCD, and it prevents me from progressing with the project. It is actually impossible to align all the columns due to the standard size set to each text box in Pages on my MacBook. I understand that I'm sounding like it is the end of the world, but it’s just that this project means so much to me and I want it to live up to the high standard I set for myself. 

Just to reiterate why my table of contents is simplistic: my target audience. It is the working mom, she doesn't have time to be searching through graphics just to find the page number of a story that may appeal to her. I separated my table of contents into three, clean cut columns so the reader can easily find what she is looking for without the hassle. 


Well, now that I got those issues resolved, I need to complete my two page spread. Get ready for a masterpiece :)

Friday, March 31, 2017

It's Editing Time

I absolutely love editing photos, in my opinion this is the time where the photos really come to life. I am obsessed with using the tools available to me on my MacBook, it is the same tools I used to edit the donuts for my table of contents. It allows me to create a masterpiece and it will definitely be useful for future products in this class and others where I need to take photographs.

In my photographs, I wanted to capture things that are the same color or in the same color family in one shot. If you take a look at my previous blog post you can see all the photos pre-editing. So the one below is an image of all the brown ingredients.
The edits I made are:
  • Increased the exposure to make everything brighter
  • Increased the contrast to balance out the exposure increase
  • Removed all the highlights because it gave the photo a weird yellow undertone 
  • Decreased the shadows to prevent the shot from being to dark 
  • Cropped it into a circular shape 

Below is the white ingredients + the cracked eggs. I included the eggs with the white ingredients because there were way more brown ingredients than white so I had to try and balance it out. 

The edits I made are:
  • Slight increase in exposure because this photo was already bright to begin with
  • Decreased contrast because the photo was already bright 
  • The smallest bit of highlight, the yellow highlight complimented the yellow yolks
  • increased shadows to add depth to the whiteness of the ingredients 
  • Cropped into circular shape 
Here are photos of the mixed ingredients:
Edits:
  • Increase in exposure because photo was dull
  • Increase in contrast to balance out the exposure 
  • Remove highlight
  • Remove shadow
  • Crop into rectangular shape to eliminate excess background 
Edits:
  • Increase in exposure because photo had an ugly undertone
  • Did not change contrast 
  • Remove highlight because it made it look more appetizing 
  • Remove shadow because it made it look more appetizing 
  • Crop into a cleaner rectangular shape 

French toast cups pre oven :


Edits:
  • Increase in exposure to brighten the image up also to show more detail 
  • Slight decrease in contrast to even out the exposure 
  • Add highlight to help show color of bread
  • Increase shadow to make the color of the pan pop!
  • Crop into cleaner rectangular shape 
French Toast cups post oven : 


Edits:
  • Slight increase in expose to make it look visually pleasing 
  • Increase in contrast to make bread look crispy
  • Add highlight to show to perfect baking job I achieved ;)
  • Remove shadow 
  • Crop into cleaner rectangular shape 
French toast cups out of pan with syrup:

Edits: 
  • Increase in expose to make the food look more appetizing 
  • Increase in contrast to show depth of colors
  • Add highlight to make photo look more professional 
  • Increase shadow to balance out exposure
  • Crop into cleaner rectangular shape 
WOO so that's all my photos, stay tuned for the finished product of my two page spread!